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Article: Barrett-Jackson Classic Car Auction Continues to Deliver for Speed Channel; Network's Inaugural Interactive Offering Draws More Than 20,000 Unique Participants.
- Article from:
- Business Wire
- Article date:
- February 3, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHARLOTTE, N.C. -- SPEED Channel's live coverage of the 34th Annual Barrett-Jackson Classic Car Auction from Scottsdale, Ariz., again delivered impressive numbers for the network. Averaging a Nielsen rating of .86 (546,000 Households) over the four-day, 24-hour broadcast, the show peaked on Saturday with a rating of 1.28 (808,000 Households) and held at least a 1.0 rating for nearly five consecutive hours over the weekend.
"Our relationship with Craig Jackson and the Barrett-Jackson auction continues to evolve into one of SPEED Channel's premier properties," said SPEED Channel President Jim Liberatore. "We are constantly looking for ways to grow the franchise and ...