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Article: The Arthritis Foundation Selects Merkle to Support Annual Fundraising Walk; Merkle's Direct Marketing Program Designed to Increase Participation in Annual Event for National Nonprofit.
- Article from:
- Business Wire
- Article date:
- January 31, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LANHAM, Md. -- Merkle (www.merklenet.com), a leading information-based database marketing agency, announced that it has won new business with The Arthritis Foundation, the national nonprofit voluntary health agency based in Atlanta, Georgia. With the contract, Merkle is managing and executing a direct marketing pilot program across several states designed to boost participation in The Arthritis Foundation's 2005 Arthritis Walk(SM), a series of events held throughout the U.S. to increase funding and awareness of arthritis. Merkle is actively performing all aspects of the multi-channel direct marketing program, including strategy development, creative design, campaign and ...