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Article: Canon Named 'America's Choice' For Digital Cameras in 2004, According to Leading Industry Data Source; Canon's PowerShot and EOS Digital Cameras Capture the Overall #1 Brand Ranking from The NPD Group.
- Article from:
- Business Wire
- Article date:
- February 1, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAKE SUCCESS, N.Y. -- America has spoken, and it has chosen Canon as the leading brand for digital cameras in 2004, according to recently released retail sales data from The NPD Group, one of the leading providers of retail market information.
The NPD Group reports that the Canon brand captured the number one position in Total Digital Camera Sales in 2004, with a market share of 20.4 percent, based on unit sales of both compact cameras and digital SLR cameras combined*. In addition, Canon was the number one brand in both NPD's Digital Point-and-Shoot and Digital SLR categories, with market shares of 18.6 percent and 62.8 percent, respectively.
"The NPD ...