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Article: Online Video Has Arrived, According to New Online Publishers Association Research.
- Article from:
- Business Wire
- Article date:
- February 8, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Research Reveals More than One in Four Consumers Surveyed Watch Online Video Weekly
The Online Publishers Association (OPA) announced today the results of its Online Video Viewing Study. Conducted in partnership with Frank N. Magid Associates, the study surveyed 27,841 Internet users age 13 and older and found that online video on high quality content sites is becoming increasingly popular among Internet users and proving to be a powerful and effective advertising platform.
The research found that online video viewing is a common activity for many Internet users. More than half of those surveyed (51%) indicated that they watch video online at ...