|
|
Article: Jordan Celebrates 20 Years of Air Jordan With the Launch of the Long-Awaited Air Jordan XX; High-Performance Basketball Shoe Launches During NBA All-Star 2005, With New Ads and Special Events Commemorating Michael Jordan's Legacy.
- Article from:
- PR Newswire
- Article date:
- February 9, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
BEAVERTON, Ore., Feb. 9 /PRNewswire/ -- Jordan, a division of Nike, Inc., is celebrating 20 years of the shoe that changed the game -- Air Jordan -- with the debut of the new Air Jordan XX during NBA All Star 2005. The Air Jordan XX will be supported by a multi-pronged marketing approach that includes a provocative and inspirational national advertising campaign along with a major presence in Denver during NBA All-Star 2005 with a series of community, consumer and celebrity events.
Officially available in retail stores on February 19th, the Air Jordan XX is the most technologically advanced basketball shoe in the world, underscoring Jordan's innovation platform ...