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Article: Dothan meets Hollywood: after two decades of acquisitions, Movie Gallery could double its size in one deal.(VB high profile: Movie Gallery 20th anniversary)(Movie Gallery Inc. buys Hollywood Entertainment Corp. stores)(Company Profile)
- Article from:
- Video Business
- Article date:
- January 31, 2005
- Author:
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Alabama-born Movie Gallery celebrates 20 years of bringing entertainment to rural renters this year, and the party is already shaping into one the whole industry will be watching.
With its keen understanding of its customer base and localized approach to marketing, combined with a corporate strategy of expansion through acquisitions and new store openings, the 2,475-store chain has seen that formula translated into strong earnings and fierce growth.
"I think the biggest thing that we do well is that we focus on the neighborhoods," Movie Gallery senior VP and chief marketing officer Ted Innes says, citing the company's involvement with local schools as ...