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Article: NEWS IN BRIEF.(Gap Inc.)(appointments)
- Article from:
- Daily News Record
- Article date:
- February 7, 2005
CopyrightCOPYRIGHT 2005 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Kristen Petersen has joined Gap Inc. as vice-president of brand exposure and promotions, with responsibility for development of marketing and brand campaigns for the company's three brands: Old Navy, Gap and Banana Republic. She reports to Anne Gust, Gap's chief administrative officer. According to a Gap spokeswoman, Petersen will work with the company's existing marketing team and "look at new ways to connect with consumers beyond traditional print and TV campaigns, including partnerships, alliances, promotions, content development, charitable tie-ins and product placement." Petersen was senior vice-president of national promotions at Vivendi Universal and earlier held ...
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