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Article: Honey sales enjoy golden times: sales of the premium honey brands have been buzzing as a result of the problems with the Chinese offering.(Jam, Marmalade & Honey)
- Article from:
- Grocer
- Article date:
- January 8, 2005
CopyrightCOPYRIGHT 2005 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Chinese honey crisis turned out to be a blessing, of sorts, for the honey sector.
Sales soared by 12% over the last year, following a 24.7% increase on the year before, as consumers switched to premium alternatives.
The ban on Chinese honey created a shortage of worldwide stocks of honey in 2002 and doubled honey production costs within two years.
"We've had to sweat it out," says Stuart Bailey, managing director of Rowse.
"There needs to be more action on the shelves as well as promotional and price activities to stimulate the market."
Recent Rowse promotions have included 30p off a jar of honey, reduced from 1.99 [pounds ...