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Article: Carat Interactive Launches Valentine's Day Radio and Online Campaign for TiVo; New Approach to Creative Uses Smart, Sexy Approach to Gay and Straight Online Marketing.
- Article from:
- PR Newswire
- Article date:
- February 14, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO, Feb. 14 /PRNewswire/ -- Carat Interactive announced today the launch of a radio and new interactive online ad campaign for TiVo Inc. , the creator of and a leader in television services for digital video recorders (DVRs), leading up to Valentine's Day.
The online campaign, entitled "I Like to Watch" takes a playful, sexy approach to the TiVo brand, encouraging significant others to opt for a TiVo(R) DVR as a gift this Valentine's Day. "For TiVo, brand awareness is clearly not an issue. The goal for this particular campaign was to buy the one you love something they'll love," said Matt Wisk, Senior Vice President and Chief Marketing Officer for ...