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Article: WWW eyes global Hush Puppies promo. (Wolverine Worldwide Inc.)
- Article from:
- Footwear News
- Article date:
- August 17, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GRAND RAPIDS, Mich. -- The possibility of a global promotion to celebrate the 35th anniversary of the first pair of Hush Puppies amde in Rockford, Mich., was discussed when Hush Puppies' worldwide licenses gathered here recently for an international marketing conference.
As Wolverine World Wide Inc., owner of the Hush Puppies' brand, unveiled its finely tuned management team to the group, it also offered a glimpse of the power it hopes to become in the 1990s through world marketing.
"In my judgement, Hush Puppies cannot be successful in the U.S. market if it is unable to respond properly to the needs of its customers around the world," said Geoffrey ...