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Article: Major league business. (athletic shoes)
- Article from:
- Footwear News
- Article date:
- August 17, 1992
- Author:
CopyrightCOPYRIGHT 1992 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The batting average is getting higher for Major League Baseball licenses
After struggling along for more than 100 years without the support of a licensed footwear line, professional baseball is fostering a surge in baseball-inspired active casual footwear and sportswear designs.
Highlighted by the first extensive Major League Baseball (MLB) licensed athletic footwear line, the first products are due in stores in February, driven, say executives in the footwear and baseball licensing markets, by a whole range of factors from the local to the global.
Steven Opie, director of product design at Keds Corp., Cambridge, Mass., expressed it this way: ...