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Article: VNU Business Media and Google Sign Deal for Targeted Advertising; VNU to Show Relevant Google AdWords Ads Across Network of Business Publications.
- Article from:
- Business Wire
- Article date:
- February 15, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK & MOUNTAIN VIEW, Calif. -- VNU, a leading global information and media company, and Google Inc. (Nasdaq:GOOG) today announced the availability of Google AdWords advertisements on the websites of all of VNU U.S. and European business-to-business publications. The deal is VNU's first major joint US-European web partnership, featuring U.S. brands such as Adweek, The Hollywood Reporter, Billboard, National Jeweler, Progressive Grocer, and Successful Meetings and leading European titles like Computing, Accountancy Age, Computable, IT Week. As part of the agreement, Google's targeted, text-based ads will appear on VNU's global network of professional websites through ...