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Article: Pet food packaging gets more 'human': innovative materials, easy opening, reclosability and other packaging features are migrating from human to pet food.(Innovations: pet food)
- Article from:
- Food & Drug Packaging
- Article date:
- January 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When it comes to pet food, Fido probably doesn't care much about the packaging. But you can bet his owner does.
Americans buy $14 billion worth of pet food a year. At a time when 62% of U.S. households have pets, and Paris Hilton can offer a $5,000 reward for her lost Chihuahua (she got it back), it's clear that Americans love their furred, feathered and finned friends. Packaging can help pet food marketers tap into this wellspring of sentiment.
Pet food packaging, of course, has many of the same imperatives as any consumer packaging. Brand identity is one of the most prominent.
"I think packaging is of utmost importance," says Mike Wilson, ...