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Article: Homewood Suites by Hilton Launches ''Distinctly Homewood'' Brand Enhancement Program.
- Article from:
- Business Wire
- Article date:
- February 16, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MEMPHIS, Tenn. -- Five-Year Roadmap of Innovative Product Enhancements to Keep the Brand Relevant, Consistent, Distinct
Homewood Suites by Hilton(R), the national brand of upscale all-suite, residential-style hotels, officially launched a five-year product enhancement program today, titled "Distinctly Homewood." Based on comprehensive guest studies and input from both internal and external constituents, "Distinctly Homewood" addresses three areas to keep the brand the leader in the extended stay industry: Relevance, Consistency, and Distinctiveness. Implementation is set to begin immediately at all 145 hotels and will be implemented at the additional 85 hotels in ...