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Article: Market Research: Vital Tool to Power Blockbuster Product Launches.

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PR Newswire
Article date:
February 18, 2005
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CHAPEL HILL, N.C., Feb. 18 /PRNewswire/ -- Industry leaders strategically employ market research insights to spot market growth windows and create blockbuster product launches. The most effective market research staffs have the skill sets and competencies needed to fuel product launch and lifecycle growth. This vital link between successful launches and market research skill sets is one of many critical insights emerging from a new study of 85 market research organizations across 20 industries by benchmark leader, Best Practices, LLC.

Profiled in a free white paper online at http://www3.best-in-class.com/cr126.htm , this new research reveals best practices ... 







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