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Article: It's Miller Time for the Voice of the World Series Champions; - Miller Brewing Company Signs Jerry Remy to Serve as the Face and Voice of Miller Throughout New England -.
- Article from:
- PR Newswire
- Article date:
- February 18, 2005
CopyrightCOPYRIGHT 2005 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON, Feb. 18 /PRNewswire/ -- Miller Brewing Company has announced a new relationship with Jerry Remy, New England Sports Network (NESN) color analyst, voice of the World Series Champions and local son (Fall River, MA) that spans multiple marketing platforms.
The relationship with Miller will feature Jerry Remy in radio commercials, the use of his likeness in point-of-sale (POS) materials, and appearances during events and promotions throughout the season. One consumer promotion will offer legal drinking-age consumers the opportunity to win a visit to the broadcast booth, where the winner will visit Remy and his partner during a game broadcast. Another ...