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Article: Fox News pushes ratings advantage; News Corp. channel tops rival CNN in viewers; CNN stresses strength of brand integration.(Business Media)

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BtoB
Article date:
February 14, 2005
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Copyright

Byline: SEAN CALLAHAN

Fox News Channel passed its chief cable news rival, CNN, in the ratings in 2002, and now it is aggressively seeking to press its advantage.

For all of 2004, Fox News had a 24-hour rating of 0.7 compared with CNN's 0.5 rating, according to Nielsen Media Research. In sales literature, Fox News emphasizes its prime-time dominance, pointing out that "The O'Reilly Factor,'' "Hannity & Colmes'' and other shows outperform CNN's "Larry King Live.''

Fox News' rating supremacy and demographic parity with CNN have enabled it to boost advertising revenue. Parent company News Corp. reported that Fox News increased its operating ...

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