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Article: DOMINO'S PIZZA LAUNCHES $25 MILLION NINTENDO INSTANT WIN GAME
- Article from:
- PR Newswire
- Article date:
- November 23, 1992
CopyrightCOPYRIGHT 1992 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ANN ARBOR, Mich., Nov. 23 ~PRNewswire~ -- Domino's Pizza, the world's largest home delivery pizza chain, has teamed up with Nintendo, the world's largest home consumer electronics entertainment company, for a $25 million scratch-and-win promotion, Nov. 26-Dec. 20.
Ten million game cards have been produced with plans to distribute one card with every order of Domino's Pizza during the promotion's scheduled run. The promotion is targeted toward kids, teens, their parents and adult game players alike.
"This promotion marks a first for both Domino's and Nintendo," said Larry Sheehan, Domino's vice president of marketing and product development. "It's Domino's first ...