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Article: Miles Calcraft wins Blacks Leisure brief.(Miles Calcraft Briginshaw Duffy, Blacks Leisure Group PLC)(Brief Article)
- Article from:
- Marketing Week
- Article date:
- February 17, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Outdoor clothing group Blacks Leisure has appointed Miles Calcraft Briginshaw Duffy to its advertising account, which is worth more than #1m.
The move follows David Robey's appointment as marketing chief for the group in January. He effectively replaces Brian Asthley, who left the retail group last year (MW June 17, 2004).
Robey, who was previously commercial director at Dollond & Aitchison, held talks with a number of agencies before appointing Miles Calcraft in place of incumbent Newcastle agency Robson Brown. It is not known whether there was a formal pitch.
Based in Northampton, Blacks Leisure trades from more than 440 outlets. ...