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Article: Convenience proves to be mother of invention.(Weekly Briefing)
- Article from:
- Los Angeles Business Journal
- Article date:
- February 7, 2005
- Author:
CopyrightCOPYRIGHT 2005 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAINE Caspi, who founded Parents of Invention about three years ago in the San Fernando Valley, is at no loss for ideas. The goal of her operation is to market all the items that she and her network of morns think up that would make their lives easier.
"I was a crisis counselor at the suicide prevention center. (Then) my husband and I found a great baby carrier in Israel. Everywhere I'd go people would ask me where I got it, but there was nowhere here to get one. So, I found someone who sold me 10 and I sold them all in one day out of the back of my car. That company was called 'The Ultimate Baby Wrap' and I sold to the morns I would meet between 'Mommy and Me' ...
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