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Article: Horse latitudes.(long term care insurance)(Editorial)
- Article from:
- National Underwriter Life & Health
- Article date:
- January 31, 2005
- Author:
CopyrightCOPYRIGHT 2005 The National Underwriter Company. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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I WAS GOING TO BEGIN THIS PIECE by remarking that the long term care insurance business was in the doldrums last year. But then to make sure I did not mislead, I went to Webster's, where doldrums are defined as "equatorial ocean regions noted for dead calms and light fluctuating breezes."
Considering how precipitously overall sales had declined through the third quarter, I thought that saying the business was in the doldrums might be incorrect. So, how about saying the business has been going through the horse latitudes?
The horse latitudes, according to the dictionary, are "either of two ocean belts characterized by calms, light winds, high barometric ...