Article: US: The US fragrance market will be besieged by the latest scent from Michael Kors, Island Michael Kors.(Fragrance)(Brief Article)

US: The US fragrance market will be besieged by the latest scent from Michael Kors, Island Michael Kors, when it is launched in April.

Industry experts estimate that sales in the first year could equate to $25m, with a $6m marketing spend. Release onto the global market is expected to follow and this could bring in a further $25m in revenue.

Island Michael Kors follows two other scents from the designer. Michael Kors was released in September 2000 and Kors Michael Kors was introduced in February ...

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