|
|
Article: US: The US fragrance market will be besieged by the latest scent from Michael Kors, Island Michael Kors.(Fragrance)(Brief Article)
- Article from:
- Cosmetics International Cosmetic Products Report
- Article date:
- January 1, 2005
CopyrightCOPYRIGHT 2005 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
US: The US fragrance market will be besieged by the latest scent from Michael Kors, Island Michael Kors, when it is launched in April.
Industry experts estimate that sales in the first year could equate to $25m, with a $6m marketing spend. Release onto the global market is expected to follow and this could bring in a further $25m in revenue.
Island Michael Kors follows two other scents from the designer. Michael Kors was released in September 2000 and Kors Michael Kors was introduced in February ...