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Article: Don't I know you? Affiliates can be your best friends--that is, if you treat them right.(Net Sales)
- Article from:
- Entrepreneur
- Article date:
- February 1, 2003
- Author:
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Copyright informationCOPYRIGHT 2003 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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An affiliate program is truly performance marketing. Sit back and let other companies market your products or services. Then pay them a commission on sales they generate--no cash upfront, and no paying for marketing that doesn't work. But before you sign up a bunch of affiliates to drive sales through your Web site, create a strategy. After all, your affiliates should complement your marketing efforts, not compete with them.
The first rule is simple: Don't fish in the same pond. Affiliates provide value by reaching untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing ...