|
|
Article: Looking back: when there were no super-regional and little local competition: three persons long affiliated with the ABA Marketing Network reminisce in observance of the organization's 90th anniversary.(Marketing edge)(Interview)
- Article from:
- ABA Bank Marketing
- Article date:
- January 1, 2005
CopyrightCOPYRIGHT 2005 Bank Marketing Assn. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The time was 1915.
The passenger ship Titanic had struck an iceberg and sunk three years earlier. The new Federal Reserve banking system had been formed two years before. World War I had broken out the previous summer.
It was during this year that a man by the name of Marvin E Holderness formed a new organization called the Financial Advertiser's Association. Decades later, the group would evolve into what is known today as the ABA Marketing Network.
Thus, the year 2005 marks the 90th anniversary of the creation of the ABA Marketing Network.
Happy birthday ABAMN!
Between now and the ABA Marketing Conference in September, ABA ...