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Article: Women read to relax; men watch TV.(Human Behavior)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- February 1, 2005
CopyrightCOPYRIGHT 2005 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Twice as many women as men enjoy reading for leisure, while men are more likely to enjoy watching TV, according to a TNS survey on Americans' fitness and leisure habits for FitTV. Both women and men favor sedentary forms of leisure such as reading or watching TV over exercising for pleasure. Interestingly, more than two in 10 list walking as one of their favorite leisure activities, separately from exercise, indicating that they don't consider walking exercise.
More than half of women (53%) and men (55%) consider their physical health to be very important to them personally, and four in 10 (42% of women and 40% of men) rank their overall physical fitness as very ...