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Article: IGI honored for media campaign.(International Gemological Institute)(Brief Article)
- Article from:
- Jewelers Circular Keystone
- Article date:
- February 1, 2005
CopyrightCOPYRIGHT 2005 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The consumer media campaign of the International Gemological Institute (IGI) is included in the Holmes Group's "100 Best Public Relations Programs of 2003" publication, which was released in the fall of 2004.
IGI's consumer media outreach campaign was selected from over 1,600 submissions. It is one of 10 campaigns highlighted in the marketing consumer products section of the publication along with programs from Procter & Gamble, Nestle Purina and Nintendo.
IGI secured over 75 million positive consumer media impressions in 2003 in ...