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Article: Customer service: it takes months to find a customer and seconds to lose one.
- Article from:
- Doors and Hardware
- Article date:
- November 1, 1992
- Author:
CopyrightCOPYRIGHT 1992 Door and Hardware Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The customer, always the core of a profitable busiess, takes on an even greater role when economic times are tough. A satisfied customer is more than a job well done; he or she is future money in the bank.
Look closely at a successful business, and you will see customer service in the forefront. The value of a customer, big or small, is immeasurable.
While customer service is handled differently from company to company, the basic definition remains the same: "The right product to the right customer in the right condition at the right time."
It does not take much to send a customer scurrying off to the competition, and a smart business starts ...