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Article: Backman, Michael, and Charlotte Butler Big in Asia: 25 Strategies for Business Success.(Book Review)
- Article from:
- Asian Affairs: An American Review
- Article date:
- January 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Heldref Publications. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Backman, Michael, and Charlotte Butler Big in Asia: 25 Strategies for Business Success New York: Palgrave Macmillan 256 pp., $49.95 ISBN: 0-333-98511-7 Publication Date: October 2002
Big in Asia: 25 Strategies for Business Success is a wide-ranging guidebook for doing business in Asia. Authors Michael Backman and Charlotte Butler have written extensively on Asian business organizations, and their expertise is immediately evident in this current effort. Butler is a researcher at the Euro-Asia Centre at INSEAD, and Backman is a business analyst and writer.
As the title suggests, each of the twenty-five chapters in this book outlines a set of tactics for ...