|
|
Article: Renault links with Classic FM to fund travel programme.(Brief Article)
- Article from:
- Marketing Week
- Article date:
- February 24, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Classic FM, the GWR-owned commercial radio station, is launching a new series of advertiser-funded programming with Renault's flagship brand, Renault Espace. The series, Classic Journeys, will start on March 5.
The weekly series, which will be 26 episodes long, features journeys through Europe illustrated by the works of local composers. It will be supported by advertorials during the programme focusing on the features of the Espace, on-air trailers on Classic FM TV, press advertising in Classic FM magazine and an interactive element on the station's website. There will also be monthly competitions to win a holiday.
Classic FM hopes to build on ...