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Article: New product development myths: the science behind creating new and improved products by generating great ideas and getting them to market cost effectively.
- Article from:
- Nonwovens Industry
- Article date:
- February 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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This is the first in a series of articles concerning my experiences in new product development in today's world. Creating new and improved products is the lifeblood of any business that provides products or services directly to consumers and/or to other businesses. Unfortunately, many corporate executives and business managers don't recognize the need to support these programs, especially in times of economic hardship, until it's too late. In many companies, products that are less than two years old represent more than 50% of the revenue stream but research is still the first area to be cut. Product development is extremely important to the growth of every company, but it ...