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Article: min's b2b Exclusive: Major b2b Group Publishers Year-End 2004 Ad Pages (Part 1).
- Article from:
- Min's B to B
- Article date:
- February 28, 2005
CopyrightCOPYRIGHT 2005 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Beginning with this issue and continuing for several weeks to come, we introduce a greatly expanded version of the Group Publishers advertising reports that have appeared twice a year in this newsletter. But it's practically a new feature, thanks in large part to our new collaboration with magazine ad-tracking agency IMS/The Auditor. By calling on IMS' vast database, we are able to offer scores more titles produced by dozens more media companies. Besides increasing scope, we've made other changes. The most important is the decision to focus solely on ad pages as the standard of measure; in the past, we tracked ratecard-based revenue as well, but it created countless ...