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Article: Why people buy decorative: improve your marketing efforts by giving clients what they want.(DECORATIVE CONCRETE)
- Article from:
- Concrete Concepts
- Article date:
- February 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Decorative concrete is booming, and a close examination of the reasons why should provide you with the foundation of your marketing materials and presentations.
Don't talk integral colors or color hardeners when what the prospect wants is something custom and to work with a craftsman. (Who gets to interact with a craftsman anymore?) Don't talk about the pricing advantages of decorative concrete when what the prospect wants is a floor that is easy to clean and doesn't harbor mites.
Nine reasons people buy decorative concrete
Here are nine reasons people want decorative concrete--find out which one is attracting your prospect and give them just ...