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Article: Surf's up; in the wide world of the Web, pro dealers must ensure their companies can be found easily through top search engines.(Tech Trends)
- Article from:
- Prosales
- Article date:
- February 1, 2005
- Author:
CopyrightCOPYRIGHT 2005 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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You might be surprised to learn that many leading dealers are falling short when it comes to leveraging their Web sites through the top search engines. A recent Google search that PROSALES conducted on dealers, for example, revealed that some companies' Web sites cannot be easily located, which means either they don't have Web sites or they have sites that are poorly designed and cannot be found quickly through
Internet searches.
If your company's site does not come up at the head of the pack in search engine results, you could be missing both sales and marketing opportunities, as well as the chance to provide better information about your vendors and ...