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Article: Publicis set to reclaim Zenith.(Publicis Groupe, Zenith Media)(Brief Article)
- Article from:
- Australasian Business Intelligence
- Article date:
- March 2, 2005
- Author:
CopyrightCOPYRIGHT 2005 News provided by Comtex. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mar 02, 2005 (The Sydney Morning Herald - ABIX via COMTEX)
Global advertising group, Publicis Groupe, will reclaim the Australian rights to the name Zenith Media. The Communications Group (TCG), the parent of George Patterson, currently holds the Australian rights. TCG and its private equity backer, Pacific Equity Partners, have been trying to sell the group. Anne Parsons, CEO of Zenith Media, says the end of the franchise agreement will have little impact on the company. She believes that Publicis is a possible buyer for TCG. However, Graeme Wills, of Australasian arm Publicis Mojo, does not think that this will occur.
Publication Date: 3 March 2005
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