Article: WET SEAL'S WALLER TARGETS RIVAL IN REVAMP.(Joel Waller)

Byline: Michelle Dalton Tyree

FOOTHILL RANCH, Calif. -- Joel Waller, the new chief executive officer of teen retailer Wet Seal, seemed embarrassed about the ceremonial trappings of his office at company headquarters here, as he stepped into the adjacent boardroom to retrieve bottles of Arrowhead water from a refrigerator.

"I'm not nearly this formal," the former Wilsons leather ceo said days after taking the helm in February.

From the mahogany-colored desk, which houses a flat-screen computer monitor, to the oversized couch, the expansive setting speaks to a period when Wet Seal was at the top, helping to dictate teen fashions. More recently, ...

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