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Article: Budweiser won't be the only beer at World Cup matches.(Brief Article)
- Article from:
- Modern Brewery Age
- Article date:
- December 27, 2004
CopyrightCOPYRIGHT 2004 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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AP--Legions of proud German soccer fans were happy to find out on Tuesday they won't be forced to drink American Budweiser beer in their own stadiums at the 2006 World Cup.
Germans reacted with dismay when the news broke several months ago that only beers from Anheuser-Busch, whose "'Budweiser" is the most famous of its brands, could be poured in stadiums during the World Cup in Germany.
But the giant U.S. brewery, a World Cup global sponsor, agreed to also let German brewery Bitburger pour its beer in the arenas. Bitburger said it didn't strike the deal just because of deep German pride in its national drink, or even the anger of German fans, many of ...