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Article: Bill Coors speaks in support of merger.(former chairman of the Coors Brewing Co. favors its merger with Molson Inc.)(Brief Article)
- Article from:
- Modern Brewery Age
- Article date:
- January 31, 2005
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Bill Coors, the 88-year-old former chairman of the Coors Brewing Co. has spoken out in favor of the Coors/Molson merger in a recent interview with the Rocky Mountain News. Coors said the deal was necessary. "It's either consolidate or get left in the lurch," he told the News.
Mr. Coors recalled that, in 1939, the year he joined the brewery, there were 750 family-owned breweries in the U.S. "Of those 750 breweries, only two of any consequence are still alive--ourselves and Anheuser-Busch ... [and] A-B has four times our market share, which means they can spend four times as much money as we can romancing the consumer."
Mr. Coors said that expansion for ...