|
|
Article: min's b2b Exclusive: Major b2b Group Publishers Year-End 2004 Ad Pages (Part 2):.(business to business)
- Article from:
- Min's B to B
- Article date:
- March 7, 2005
CopyrightCOPYRIGHT 2005 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Resuming with this issue and continuing for several weeks to come, we present a greatly expanded version of the Group Publishers advertising reports that in the past have appeared twice a year in this newsletter. But the similarities end there, thanks in large part to our new collaboration with magazine ad-tracking agency IMS/The Auditor. By calling on IMS' vast magazine database, we are now able to offer many more titles produced by many more b2b media companies.
Besides increasing the scope, we've made other important changes, which we outlined in last week's introduction. The most important is the decision to focus solely on ad pages as the standard of ...