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Article: Cable channel shutdown points up industry woes; maturing industry looks to conquer new markets. (SportsChannel America) (Industry Overview)
- Article from:
- Los Angeles Business Journal
- Article date:
- November 16, 1992
- Author:
CopyrightCOPYRIGHT 1992 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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When SportsChannel struck out last week, the local cable television industry was shaken. After 10 years of almost non-stop growth for programmers and systems operators, the channel's demise was indicative of problems cablers face in a mature market, also in the midst of a poor economy.
"We have indeed been affected by the economy. Our subscription rates have fallen off as some customers can't afford cable service and have tightened their belts," said Carla Merriman, executive director for the Southern California Cable Marketing Council.
Merriman said the best growth over the next five years here will be in marketing toward blacks, Hispanics and Asians. The ...