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Article: Brands turn on to the power of podcasting.
- Article from:
- New Media Age
- Article date:
- March 3, 2005
CopyrightCOPYRIGHT 2005 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Podcasting is the latest way for brands to distribute audio content. But to persuade consumers to download it, such content needs to be original and worthwhile
No-one had heard of 'podcasting' this time last year. In fact, it was only invented last August. And while it has mainly been the preserve of techies and amateur radio enthusiasts to date, that could all change this year as major brands and media companies start to seek opportunities in this newest of new media.
Pepsi Max is using podcasting as a key element in its current radio ad campaign, in what is one of the most significant efforts yet (NMA 24.02.05). Others seem sure to follow, and ...