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Article: In-Game Advertising Pioneers Darren Herman and Andrew Sispoidis Join Forces with IGA Partners, Ltd. to Launch IGA Partners North America.
- Article from:
- Business Wire
- Article date:
- March 8, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Pair to Head North American Operations for the World's Leading Specialist for In-Game Advertising
IGA Partners, Ltd. announces a new venture today to capitalize on over 500 million retail video gamers with the creation of IGA Partners North America, the exclusive North American agent for the world's largest name in in-game advertising. IGA Partners North America represents a unique integration of advertising agency experience, video game culture, and proprietary technology aimed at assisting corporate advertisers and their agencies in delivering effective advertising and marketing messages to gamers.
IGA Partners has created a diverse ...