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Article: SPEED Channel Introduces SPEED Girl Line to Merchandise, Apparel Offerings; Network Continues to Define Image Through 2005 Branding Efforts.
- Article from:
- Business Wire
- Article date:
- March 8, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CHARLOTTE, N.C. -- SPEED Channel(R) will expand its current line of SPEED Swag(TM) -- network gear and apparel available on SPEEDTV.com and at motor sports events around the country -- to include SPEED Girl(TM), a select line of items designed specifically for women.
"Traditionally, SPEED Channel has had a hardcore male audience, but our female viewers have been very vocal in letting us know they are every bit as passionate about their racing and about their vehicles," said Bill Osborn, SPEED Channel Sr. VP of Marketing and On-Air Promotion. "Women are very active in SPEED viewer participation shows like Sunday's Wind Tunnel and they are all over the SPEEDTV.com ...