Article: COACH'S FIRST-CLASS SHOW.(Coach Inc.)(Play for Peace concert)(Brief Article)

Byline: Emily Holt

NEW YORK -- Coach will host the Play for Peace concert in Tokyo on April 9 featuring Mandy Moore, N.E.R.D. and Mika Nakashima.

About 7,500 people are expected to attend the free concert. Limited-edition Scribble Signature wristbands will be used to gain access and can be picked up free of charge at the Ginza, Shibuya and Marunouchi flagships beginning March 20. Coach will donate a minimum of $150,000 from the sale of Scribble handbags to UNICEF.

The event, to be held at the Tokyo Metropolitan Gymnasium, coincides with the launch of the accessories brand's spring ad campaign, for which Moore is the spokesmodel.

"We were looking for someone ...

Related newspaper, magazine, and journal articles:

Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!