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Article: Buyer's choice.
- Article from:
- Modern Jeweler
- Article date:
- January 1, 2005
CopyrightCOPYRIGHT 2005 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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longer necks
[ILLUSTRATION OMITTED]
"For 2005, we see growth coming from necklaces. In particular, our
customers are gravitating toward longer necklaces, like 60-inches, that
can be worn long, doubled over, or even worn as bracelets. That kind of
versatility appeals to them, as well as colors. Green stones have been
trending and we look toward more blues in the future. Long, mobile
earrings will continue and we also think more floral designs in chains,
charms, and different shapes will be interesting to our customers. Many
of our customers are self-purchasers who are willing to spend up to
$3,000 to $4,000 for their jewelry. That's the ceiling though and ...