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Article: Combined NBC Universal poised to take on giants; More diverse lineup of shows, product integration options are enticing to media buyers.(Special Report: Syndication)
- Article from:
- Advertising Age
- Article date:
- March 7, 2005
- Author:
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Byline: LARRY DOBROW
Amid the hysteria over the creation of the NBC Universal media colossus last year, the fate of the company's merged syndication operation took a back seat to bigger-picture discussions about content libraries and such. But nine months post-merger and a few months before TV's upfront selling period kicks off, NBC Universal Domestic Television Distribution President Barry Wallach believes his unit is on the cusp of becoming one of the syndication world's leanest and most distinct entities.
"It's kind of like changing a tire on an 18-wheeler going down the highway,'' he quips. "You don't get a chance to stop and do everything at ...
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