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Article: Changing times, dispensing profits: in order to keep customers coming back, c-store operators must continue to upgrade the beverage offering.(MARKETING STRATEGIES)
- Article from:
- National Petroleum News
- Article date:
- February 1, 2005
- Author:
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BEING A SUCCESSFUL CONVENIENCE-STORE operator is like hitting a moving target. Consumer tastes change, industry practices change, technologies change. Nowhere are these considerations better illustrated than in the sale of dispensed beverages, be it fountain drinks or hot coffee or frozen beverages.
"I've been in this business 30 years," said Gary Myers, president of Kocolene Marketing LLC of Seymour, Ind., operators of 35 full-service Fast Max c-stores in Indiana, Ohio and Kentucky. "It used to be that you either signed up with Coke or Pepsi, so that you ended up making some of your customers unhappy. Now we've got multi-head Coke and Pepsi dispensers with all ...