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Article: Cuban coffee: Rowland takes aim at the U.S. Hispanic market.
- Article from:
- Tea & Coffee Trade Journal
- Article date:
- February 20, 2005
- Author:
CopyrightCOPYRIGHT 2005 Lockwood Trade Journal Co., Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"There is nothing Cuban about Cuban coffee," the Miami New Times newspaper recently observed. "The beans are grown in Brazil or Colombia, the coffee machine is made in Italy, and the person who serves it to you from a sidewalk cafeteria is most likely going to be from Nicaragua, Argentina, or anywhere else but Cuba."
Even more likely is that the brand of coffee you're served belongs to Rowland Coffee Roasters, a family business that today roasts 80% of all espresso coffee sold in the United States.
The company is owned by Jose A. "Pepe" Souto and his three sons, Jose Enrique, Jose Alberto and Angel. The family traces its roots to the central Cuban ...