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Article: Major League Baseball Properties, General Mills Enter into Sponsorship Agreement.
- Article from:
- Business Wire
- Article date:
- March 10, 2005
CopyrightCOPYRIGHT 2005 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Multi-Year Agreement Makes Wheaties the "Official Breakfast Cereal" of Major League Baseball
Major League Baseball Properties (MLBP) and General Mills have reached a two-year sponsorship agreement that will make Wheaties, "The Breakfast of Champions," the "Official Breakfast Cereal" of Major League Baseball.
As part of the agreement, which includes exclusive category rights, Wheaties will create a minimum of three national cereal boxes featuring Major League Baseball marks and logos during each year of the agreement. The boxes may feature current or former players. Wheaties also will launch a Major League Baseball-themed national advertising ...