Article: WEEKEND: FOOD: If you care - buy Fair; LOOK OUT FOR THE FAIRTRADE MARK AND YOU COULD HELP TO MAKE A DIFFERENCE TO FAMILIES IN POORER DEVELOPING NATIONS.(Features)

Byline: ANN EVANS

IT is suddenly cool to care where you shop - and British consumers are now realising that their individual buying power can make a huge difference to the lives of farmers in third world countries.

In fact, as Fairtrade Fortnight draws to a close, it has emerged that the United Kingdom's Fairtrade sales topped pounds 140m in 2004 alone - a staggering 51 per cent rise on the previous year.

ANN EVANS reports.

WE really do care about what we eat.

More and more of us are not only taking note of labelling on our food, ...

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