|
|
Article: Campaign: Dollar-Help efforts receive invaluable aid from local kids.(Vandiver Group teams up for public relations effort)
- Article from:
- PR Week (US)
- Article date:
- March 14, 2005
CopyrightCOPYRIGHT 2005 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PR team: Dollar-Help and The Vandiver Group (both St. Louis)
Campaign: Warming Hearts and Homes
Time frame: November 2004
Budget: dollars 5,000
Each year, the organization raises money to give to seven social-service partners, which in turn distribute the funds to needy families. Last year, Dollar-Help teamed with The Vandiver Group because the organization wanted to draw attention to its efforts to raise dollars 1 million with a well-thought-out and inexpensive PR effort.
Strategy
The Vandiver Group helped create a concept that would highlight that these were families in need by turning the spotlight onto the kids of parents who were ...